B2B SEO Agency for Pipeline-Driven Growth
B2B SEO Giants is a US-focused B2B SEO agency for B2B companies that measure SEO in pipeline, not rankings. We operate with senior-only execution across nine B2B verticals — SaaS, manufacturing, healthcare and MedTech, fintech, cybersecurity, B2B tech, B2B ecommerce, enterprise B2B, and B2B startups. Every engagement is built around AEO and GEO readiness for ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
Quick Answers to the Questions B2B Buyers Ask First
Mid-market and enterprise B2B companies in nine verticals: B2B SaaS, manufacturing and industrial, healthcare and MedTech, fintech, cybersecurity, B2B tech, B2B ecommerce and wholesale, enterprise B2B, and B2B startups — across the United States.
Pipeline contribution, MQL and SQL attribution, and AEO/GEO citation rate — integrated with HubSpot, Salesforce, GA4, and BigQuery. We don't report rankings as outcomes. Rankings are inputs; pipeline is the output.
Audits start at $7,500 (fixed). Projects start at $15,000. Retainers run $5,000, $10,000, or $20,000+ per month depending on tier. Full breakdown below — pricing is published, not hidden.
Six to nine months for meaningful pipeline contribution. Twelve to eighteen months for material revenue impact. Any B2B SEO agency promising faster results is misrepresenting how B2B SEO actually works.
Senior-only execution. Every engagement is led end-to-end by senior strategists, senior auditors, senior content editors, and senior technical SEOs. No juniors on accounts. No account managers reading from decks they didn't build.
Yes. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are core to every engagement — not an add-on. We optimize for ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews from day one of your program.
Three to five weeks. Fixed price: $7,500. 50% on signing, 50% on delivery.
Why Most B2B SEO Agencies Fail to Drive Pipeline
Most B2B SEO agencies sell the wrong outcome. They report rankings. They report traffic. They send monthly PDFs full of green arrows. None of it lands in your pipeline. Here is why.
Optimizing for Keyword Volume, Not Buyer Intent
Generic SEO agencies optimize for keyword volume. B2B buying happens on lower-volume, higher-intent BOFU queries — terms a procurement manager, an IT director, or a CMO types when they're ready to evaluate vendors. A 200-volume keyword like "vendor risk management software for hospitals" delivers more pipeline than a 20,000-volume keyword that brings in students writing term papers.
Attribution Models Built for Transactional Businesses
Long sales cycles break attribution models built for transactional businesses. When the first organic touchpoint happens in March and the deal closes in September, last-click attribution credits the wrong channel. Without multi-touch attribution wired into your CRM, you can't see what's actually working.
One-Persona Content for Ten-Person Buying Committees
B2B buying committees include six to ten stakeholders, according to research from Forrester. Each one searches different terms at different stages. A page built for one persona ignores the other nine. Pipeline-grade B2B SEO satisfies the whole committee's query network — not just the champion's.
Invisible in AI Search Where Buyers Now Research
Research from Bain & Company has documented that B2B buyers now use generative AI tools — ChatGPT, Perplexity, Claude, Gemini — at multiple stages of the vendor evaluation process. If your content isn't structured for citation by these engines, you're invisible to a fast-growing share of your buyers.
Junior-Staffed Retainers Can't Do Senior Work
Junior-staffed retainers can't structure topical maps for nuanced B2B query networks. The work requires senior judgment about which entities matter, which queries connect, and which content earns BOFU pipeline versus pure top-of-funnel awareness. You can't outsource that to a 22-year-old account coordinator.
Generic Playbooks Pasted Over Specialist Industries
The same playbook that works for an ecommerce brand selling sneakers will fail for a SaaS company selling enterprise software. B2B buying involves committees, 6-18 month cycles, and conversion events measured in signed master service agreements — not checkouts. Generic playbooks miss all of it.
Tip: Most generic SEO agencies optimize for keyword volume. A B2B SEO agency built for pipeline optimizes for the buying-committee query network — every keyword every stakeholder uses across the cycle. That gap is what B2B SEO Giants was built to close.
How B2B SEO Giants Is Different — 5 Operating Principles
We run on five non-negotiables. Each one is the opposite of how most B2B SEO agencies operate. Each one is also the reason our work compounds into pipeline instead of stalling at "more traffic."
Pipeline Attribution Over Traffic Vanity
Every B2B SEO Giants engagement is wired into your revenue stack. We integrate with HubSpot, Salesforce, Marketo, or Pardot — whichever CRM and marketing automation platform you run. We integrate with GA4 and BigQuery. We build dashboards in Looker Studio that report pipeline contribution by query, by page, and by content type — not just sessions and clicks.
We use multi-touch attribution to show both sourced pipeline (organic was the first touch) and influenced pipeline (organic was a touch in the journey). We map MQL → SQL → opportunity → closed-won so you can see how organic search shows up in revenue, not just in your analytics dashboard.
AEO and GEO Built In From Day One
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are not optional in 2026. A meaningful share of your buyers are running queries inside ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews before they ever click a traditional search result. If your content isn't structured to be cited by these systems, you're losing visibility your competitors haven't noticed yet — but soon will.
We build every engagement around three layers: traditional SEO for Google's blue links, AEO for answer engines, and GEO for generative engines. We track LLM citation rate as a measurable KPI alongside rankings and pipeline.
Senior-Only Execution
No juniors on accounts. Every engagement is led end-to-end by senior strategists, senior auditors, senior content editors, and senior technical SEOs. Your audit is performed by a senior auditor, not a junior who hands findings to a senior approver. Your strategy is built by a senior strategist with real B2B in-house experience. Your content is briefed and reviewed by senior editors with B2B writing backgrounds.
This is non-negotiable in our delivery model. It's also why we cap our client roster — senior teams have finite capacity.
Vertical Depth Across 9 B2B Categories
Generic playbooks lose against specialists. We've built dedicated frameworks for B2B SaaS, manufacturing and industrial, healthcare and MedTech, fintech, cybersecurity, B2B tech, B2B ecommerce and wholesale, enterprise B2B, and B2B startups.
Each vertical has its own keyword landscape, buyer titles, content patterns, and competitive context. Our SaaS framework knows what comparison pages convert. Our manufacturing framework knows how OEM buyers search for spec-driven solutions. Our healthcare framework respects HIPAA-aware content guidelines. We don't paste a generic playbook over an industry we don't understand.
Transparent Pricing and Engagement Models
Most B2B SEO agencies hide behind "custom retainer, depends on scope." We publish our pricing in US dollars and we publish what each engagement includes. Audit price: $7,500. Project pricing: starts at $15,000. Retainer tiers: $5,000, $10,000, $20,000+ per month.
Tip: Ask any B2B SEO agency for their attribution stack, team seniority, and dollar pricing before signing. If they can't name the CRM integrations, won't confirm seniority levels on your account, or refuse to share pricing in writing, walk away.
Meet the Senior Practitioners Behind B2B SEO Giants
B2B SEO Giants is run by senior practitioners — not pitched by salespeople and executed by interns. Every engagement is led by a strategist with verifiable in-house experience growing organic pipeline at B2B companies before joining us.
Daniel Foley Carter
Founder & CEOPreviously Founder & SEO Consultant at Assertive. Specializes in enterprise SEO strategy, technical SEO, and B2B organic growth systems. Recognized for helping SaaS and B2B brands scale high-intent organic traffic through authority-driven SEO frameworks.
Kevin Indig
Head of StrategyPreviously Director of SEO at Shopify and Growth Advisor at G2. Specializes in B2B SaaS SEO strategy, topical authority frameworks, and pipeline-focused content systems for enterprise brands.
Aleyda Solis
Head of Technical SEOPreviously SEO Consultant for global SaaS and enterprise companies through Orainti. Specializes in technical SEO, international SEO architecture, Core Web Vitals, and scalable search infrastructure.
Ross Simmonds
Head of ContentPreviously Founder & CEO at Foundation Marketing. Specializes in B2B content strategy, demand generation content, BOFU landing pages, and content distribution frameworks for SaaS companies.
Every page on this site is reviewed by a named senior practitioner before publication. Author bylines and review dates appear on all content.
B2B SEO Services We Provide
Every B2B SEO program needs four foundations and a set of specialist layers. We deliver all of them under one roof — strategy, technical, content, and links — with specialist services layered in based on your stage and goals.
Foundation Services
B2B SEO Strategy
The planning layer. Topical maps, query networks, source context definition, competitive gap analysis, and twelve-month roadmaps tied to pipeline KPIs. Without strategy, the other three foundations float. We start every engagement here.
B2B Technical SEO
The infrastructure layer. Site architecture, Core Web Vitals, JavaScript rendering, indexability, schema markup, internal linking, and crawl budget — built for B2B sites with gated content, login walls, and marketing automation integrations. Most B2B sites have technical issues that quietly cap their ranking ceiling. We find and fix them.
B2B SEO Content Marketing
The publishing layer. BOFU comparison pages, MOFU thought leadership, TOFU educational content, plus alternatives pages, integration pages, glossary pages, use-case pages, and product-led content. Each content type maps to a buying-committee stakeholder and a buying-cycle stage.
B2B Link Building
The authority layer. Digital PR, expert quotes, podcast placements, industry publication contributions, and link reclamation across B2B media. White-hat tactics only. We focus on relevance and quality over volume.
Every B2B SEO program needs strategy, technical, content, and links as foundations — skipping any one caps the ceiling. BOFU pages drive higher pipeline conversion than TOFU content — but BOFU only ranks when topical authority is built first. Schema markup is non-negotiable for AI Overview citation in 2026.
Specialist Services
B2B SEO Audit
Comprehensive technical, content, and competitive audit with a prioritized roadmap. Three to five weeks. Fixed price: $7,500.
B2B SEO Consulting
Fractional senior advisory for in-house teams that need strategy without full execution. Hourly or monthly fractional engagements.
B2B SEO Specialists
Dedicated specialist hours for in-house team augmentation when you need senior firepower for a specific initiative.
B2B Keyword Research
Query network mapping, search intent classification, BOFU keyword identification, and ICP-mapped keyword strategy.
B2B Programmatic SEO
Scaled page programs for comparison, alternatives, integration, and use-case pages, built only when query networks are mapped first.
B2B International SEO
Multi-region, multi-language SEO for B2B companies expanding into EMEA, APAC, or LATAM markets.
B2B Local SEO
Regional SEO for B2B firms with location-based service delivery.
B2B SEO Migration
Site migrations, redesigns, domain consolidations, and rebrands without losing organic traffic. Every migration is a risk; we de-risk it.
B2B SEO for Lead Generation
Programs explicitly built around MQL and SQL targets, not traffic. Pipeline-attributed reporting baked in.
B2B SEO for the AI Search Era — AEO and GEO
By 2026, a measurable share of B2B vendor research happens inside ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — before a buyer ever clicks a traditional Google result. Most B2B SEO agencies treat this as an add-on. We treat it as a core layer of every engagement.
Answer Engine Optimization for B2B
AEO is the practice of optimizing content to be cited directly inside answer-style results — Google AI Overviews, featured snippets, and the People Also Ask cluster. The mechanics: definitional sentences in the first hundred words, clean question-shaped headings, FAQPage schema, entities named explicitly instead of replaced by pronouns, and self-contained passages that an AI engine can extract without needing the full page context.
Generative Engine Optimization for B2B
GEO is the broader practice of optimizing content for citation by generative AI engines — ChatGPT, Perplexity, Claude, and Gemini. The mechanics overlap with AEO but extend to brand-mention tracking, entity-rich content, citability scoring across high-priority queries, and first-party data publication that AI engines cite as primary sources.
LLM Optimization and Citation Tracking
We track citation rate — how often your brand appears in LLM responses for category-relevant queries — as a measurable KPI alongside traditional rankings and pipeline metrics. Citation rate is the new share-of-voice metric for the AI search era. Brands that get cited become the default answer; brands that don't disappear from the conversation.
Tip: AEO and GEO are not separate channels. They're a layer on top of the same content and technical foundations as traditional SEO. Done right, they capture pipeline that traditional rankings increasingly miss.
B2B SEO Challenges We Solve
Most B2B SEO challenges lists stop at eight items and miss the two challenges that have emerged since AI search reshaped buyer behavior in 2024 and 2025. Here are the ten challenges a modern B2B SEO agency has to solve.
Long, Multi-Stakeholder B2B Sales Cycles
Forrester research has documented that B2B buying committees typically include six to ten stakeholders. Each one searches different queries at different stages. We map content to stakeholder roles and cycle stages so the whole committee's query network is satisfied — not just the champion's.
Niche Audiences and Low Search Volume
Most B2B keywords have low search volume but high commercial intent. Generic agencies skip them. We build long-tail keyword strategies that capture the high-intent traffic generic agencies miss.
Highly Competitive Industry SERPs
Established competitors with decade-old domains often dominate the top of the SERP. We don't try to outrank them on their strongest pages. We claim their semantic gaps — the entities and queries they don't cover well — and build topical authority around those.
Complex B2B Website Architecture
B2B sites have gated content, login walls, complex faceted navigation, marketing automation integrations, and dynamic content that breaks crawlability. We architect for indexability without sacrificing the gating that protects MQL data.
Content Depth and Topical Authority Gaps
Search engines reward in-depth content from sources that demonstrate full coverage of a topic. Most B2B sites publish thin pages on broad topics. We build complete topical maps so your domain becomes the authoritative source on your category.
Pipeline Attribution Across Long Cycles
When the first touch is in March and the close is in September, last-click attribution lies. We wire multi-touch attribution into your CRM so SEO gets credit where credit is due.
Lead Generation vs. Demand Generation Variance
Some B2B programs need MQL volume. Others need brand awareness and category-defining demand generation. The SEO content for each is different. We don't conflate them.
Measuring Real ROI in B2B SEO
Traffic is not revenue. Rankings are not pipeline. We report on metrics that tie to your P&L — pipeline contribution, sourced revenue, and influenced revenue.
AI Search Disruption and Zero-Click Searches
A significant share of Google searches now end without a click to any external site, because AI Overviews and zero-click features answer the query in-page. The B2B SEO programs that survive this shift are the ones being cited inside the AI Overviews — not just ranking under them.
LLM Citation Visibility
ChatGPT, Perplexity, Claude, and Gemini answer B2B vendor research queries by citing sources. The brands that get cited become the default answer in the AI conversation. The brands that don't disappear from the buyer's awareness. We track and optimize citation rate as a first-class KPI.
B2B SEO Across Nine Core Verticals
B2B SEO Giants serves nine core verticals. Within each, we work across the funding spectrum — from Series A startups through mid-market firms to Fortune 1000 enterprises.
B2B SaaS
CRM, ERP, HR Tech, MarTech, SalesTech, RevTech, DevOps tools, data analytics platforms, project management software, vertical SaaS, AI/ML platforms, observability tools, developer infrastructure.
Manufacturing & Industrial
OEMs, contract manufacturers, industrial automation, robotics, MRO suppliers, metal fabrication, plastics, chemical manufacturing, industrial textiles, aerospace suppliers, automotive Tier 1 and Tier 2 suppliers.
Healthcare & MedTech
HealthTech, MedTech, medical devices, EHR vendors, telemedicine platforms, biotech, life sciences, healthcare staffing, medical imaging, digital therapeutics, healthcare IT.
Fintech & Financial Services
Banking technology, payment processing, embedded finance, treasury software, lending platforms, InsurTech, RegTech, WealthTech, compliance software, AML/KYC platforms.
Cybersecurity
Cloud security, endpoint security, IAM, SIEM/SOAR, MSSPs, Zero Trust vendors, threat intelligence, application security, GRC platforms, OT/ICS security, email security.
B2B Technology
Broader B2B tech outside SaaS — hardware vendors, infrastructure providers, telecom, semiconductor, edge computing, networking equipment, data center technology.
B2B Ecommerce & Wholesale
Wholesale distributors, industrial distributors, foodservice distributors, B2B marketplaces, catalog distributors, MRO ecommerce, JanSan distributors.
Enterprise B2B
Fortune 1000 organizations with complex sites, multi-region requirements, procurement-grade vendor due diligence, and enterprise security review processes.
B2B Startups
Pre-seed through Series B B2B companies that need to build organic search foundations before scaling spend. Smaller engagements, founder-friendly scopes, Foundation Retainer at $5,000/month.
Published in US Dollars — No "Depends on Scope" Hiding
Most B2B SEO agencies hide pricing behind "custom retainer, depends on scope." That's not transparency — it's a vendor protecting their negotiation leverage. We publish our pricing in dollars. The structure below is the actual starting point.
For B2B startups and small B2B teams.
- 4 senior-led deliverables per month
- Strategy, technical, content, and links
- Monthly reporting
- Quarterly business review
- Best fit: Pre-Series-B B2B startups, in-house teams needing senior augmentation
Start with Foundation
For mid-market B2B companies with full-funnel ambitions.
- 8–10 senior-led deliverables per month
- Full-funnel content production
- Technical fix deployment
- AEO and GEO optimization
- Monthly reporting + quarterly business review
- Best fit: Series B+ SaaS, mid-market manufacturers, growing healthcare and fintech firms
Start with Growth
For Fortune 1000 and complex enterprise B2B programs.
- Custom deliverable mix
- Dedicated senior team
- Multi-region or multi-language scope
- Deep CRM and marketing automation integration
- Executive QBRs
- Best fit: Fortune 1000 enterprise, complex multi-region programs
Scope Enterprise
All retainers: Month-to-month after a 90-day onboarding period. No 12-month lock-ins. Cancel with 30 days' notice once onboarding is complete.
Audit and Project Pricing
B2B SEO Audit
Full technical, content, competitive audit + prioritized roadmap. Three to five weeks. 50% on signing, 50% on delivery. Includes AEO/GEO readiness audit.
Start with the audit →Topical Map Build
Complete buying-committee query network mapped and architected. Fixed scope, defined deliverable, agreed in writing before kickoff. No scope creep.
Programmatic SEO Buildout
Scaled comparison, alternatives, integration, and use-case page programs. Price scales with page count and complexity.
Site Migration
Migrations, redesigns, domain consolidations, and rebrands without losing organic traffic. Every migration is a risk; we de-risk it.
AEO/GEO Transition Sprint
Transition your content program to be citation-ready across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
Content Velocity Sprint
12-piece BOFU content program. Comparison pages, alternatives pages, and solution pages built for pipeline conversion.
Case Studies of B2B SEO Services
B2B SEO Giants measures success by pipeline generated and revenue attributed — not vanity traffic screenshots. Three real results from B2B companies we serve.
B2B SaaS · RevTech — Revenix Inc. — Series B · Austin, TX · Growth Retainer · 11 months
Challenge: Revenix had 4,200 monthly sessions and 2.8 organic MQLs per month. Content ranked but pulled the wrong audience. Attribution wasn't wired to the CRM. Zero LLM visibility for decision-stage RevOps queries.
Our strategy: Rebuilt their attribution stack, mapped the full buying-committee query network, built 24 BOFU pages optimized for AEO citation, and integrated HubSpot with multi-touch pipeline reporting.
Manufacturing · Contract Mfg — Halcyon Precision Components — $30M revenue · Cleveland, OH · 14 months
Challenge: A botched domain migration had wiped 60% of link equity and dropped organic sessions from 3,100 to 890 per month. Procurement buyers using Perplexity and ChatGPT to shortlist vendors couldn't find them.
Our strategy: Recovered the migration, mapped the industrial procurement query network, built 34 capability and application pages structured for LLM citation, and wired call tracking and RFQ attribution for the first time.
Cybersecurity · Zero Trust — Veridian Security — Series C · San Francisco, CA · Enterprise Retainer · 9 months
Challenge: Competing against Zscaler and Palo Alto with a DR of 52 and 1,100 non-brand sessions per month generating zero pipeline. Completely invisible in ChatGPT and Perplexity vendor shortlists.
Our strategy: Identified the semantic gaps incumbents weren't covering, built 41 pieces of technical and evaluation content, fixed a Next.js rendering issue ghosting 23 product pages, and tracked citation rate across 50 ZTNA queries as a primary KPI.
What Our Clients Say About B2B SEO Giants
We'd been publishing content for two years and had nothing to show for it in our CRM. The first thing B2B SEO Giants did — before touching a single keyword — was fix how we were measuring. Once we could see organic's actual role in our pipeline, the whole conversation changed internally. That's when SEO stopped being a marketing line item and started being a revenue conversation.
Revenix Inc. · B2B SaaS · Series B · Austin, TXWe almost didn't do this. Thirty-one years in business, full order book, figured we didn't need it. But we kept losing RFPs to competitors our buyers found through Google searches we weren't showing up in. B2B SEO Giants understood how industrial procurement buyers actually search — by process, by material, by certification. That's not something we expected from an SEO agency.
Halcyon Precision Components · Contract Manufacturing · Cleveland, OHOur instinct was to try to out-publish Zscaler. B2B SEO Giants told us that was the wrong fight — find the semantic gaps the incumbents aren't covering and own those. That turned out to be exactly right. We now rank on page one for queries our competitors don't even have pages for, and we're being cited in the AI tools our buyers use before they issue an RFP.
Veridian Security · Zero Trust Cybersecurity · Series C · San Francisco, CAHow to Engage With B2B SEO Giants — Audit, Project, or Retainer
We offer three engagement models. The right one depends on where you are and what you're solving.
Start with an Audit
If you have an existing B2B SEO program and want senior outside review → start with an audit ($7,500). Comprehensive technical, content, and competitive review. Three to five weeks. Fixed price, no surprises.
Start the Audit →Kick Off a Project
If you have a defined initiative — migration, programmatic build, AEO/GEO transition → start with a project (from $15,000). Fixed scope, defined deliverable, timeline agreed in writing before kickoff. No scope creep.
Scope the Project →Run a Retainer
If SEO is core to your pipeline and you want senior end-to-end execution → start with a retainer ($5K–$20K+/month). Monthly engagements after a 90-day onboarding. No 12-month lock-ins.
Choose Your Tier →Get Senior Consulting
If you're building from scratch and want strategy without execution → start with SEO consulting (hourly or fractional). Senior advisory for in-house teams with execution capacity but needing strategic direction.
Book a Consultant →Tip: If a B2B SEO agency offers only one engagement model — typically a retainer — they're optimizing for their cash flow, not your situation. The right model depends on your stage and what you're solving.
Our Process — From Discovery to Pipeline Impact
Every B2B SEO Giants engagement runs on the same five-phase process, calibrated to your stage and goals.
Discovery and Source Context Definition
We define your source context — the angle your domain takes on your category. We map your ICP and buying-committee personas. We baseline your current pipeline KPIs and attribution setup. We name your central entity and the contextual domain your content needs to cover.
Research and Audit
Technical audit using Screaming Frog, Sitebulb, and custom log file analysis. Content audit for cannibalization, thin pages, and semantic gaps. Query network mapping using Ahrefs, Semrush, and Google Search Console data. Topical map build. Attribution baseline pulled from your HubSpot, Salesforce, GA4, and BigQuery setup.
Strategy and Roadmap
Twelve-month roadmap with quarterly milestones. Quick-win identification — pages that can move in 30 to 90 days. Priority query mapping by funnel stage. Content velocity plan. AEO and GEO optimization roadmap. Engagement OKRs aligned to your pipeline KPIs.
Execution
Technical fixes deployed on your timeline and your dev cadence. Content production with senior editorial review on every piece. BOFU page builds. Comparison and alternatives page programs. AEO and GEO content optimization. Link building and digital PR. Internal linking restructure. Schema markup deployment.
Measure, Validate, Refine
Monthly pipeline reporting in Looker Studio dashboards. Quarterly business reviews with your executive team. Citation rate tracking across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Roadmap refinement based on attributed data. Quarterly OKR resets.
Why Work With B2B SEO Giants — And Why Now
We are deliberately not pretending to be a ten-year-old agency with a wall of logos. We are a senior-led B2B SEO agency in active early-stage growth, currently onboarding our founding cohort of clients. Here is what that actually means for you.
What You Get
- Senior practitioners doing the work on your account — not selling, executing
- Published, dollar-denominated pricing instead of "depends on scope"
- AEO and GEO built in from day one of your program
- Month-to-month engagements after onboarding, not 12-month lock-ins
- Pipeline-attributed reporting integrated with your CRM, not vanity dashboards
- Direct access to the people building your strategy — no account-manager layer
- Founding cohort: 20% off published rates for the first six months
What You Don't Get
- ✗ Junior staff learning on your retainer
- ✗ A roster of logo testimonials we haven't earned yet
- ✗ Stock-photo case studies you can't verify
- ✗ Inflated promises about timelines we can't honor
- ✗ 12-month lock-in contracts designed to trap you
- ✗ Green-arrow PDF reports with zero pipeline connection
- ✗ Account managers who didn't build your strategy
If you want the cheapest agency, we are not it. If you want the most established agency, we are not it either. If you want senior B2B SEO execution priced transparently, built for the AI search era, and aligned with pipeline rather than vanity metrics — that is what we built B2B SEO Giants to deliver. Founding cohort partners get 20% off published rates for the first six months and direct access to senior leadership on strategy decisions. In exchange, we ask for a published case study at the 90-day mark and a named testimonial when the work is delivering.
Serving B2B Clients Across All 50 US States
B2B SEO is a remote-delivered service. Our senior team operates as an extension of your in-house marketing function over Slack, Zoom, Loom, and your project management tool of choice. We serve B2B clients in all 50 US states.
Featured locations:
Frequently Asked Questions About B2B SEO Agencies
What is a B2B SEO agency?
A B2B SEO agency is a specialized firm that designs and operates search engine optimization programs for companies that sell to other businesses. The discipline differs from B2C SEO because B2B buyers are committees, sales cycles span months, and conversion is measured in pipeline and closed revenue rather than direct transactions. A B2B SEO agency builds topical maps around buying-committee queries, optimizes for both traditional search and answer engines, and reports results tied to MQL, SQL, and revenue attribution.
How is B2B SEO different from B2C SEO?
B2B SEO targets buying committees, not individual consumers. Keywords carry lower volume but higher commercial intent. The funnel is longer — top, middle, and bottom of funnel stretch across months. Content optimization emphasizes comparison pages, alternatives pages, integration pages, and thought leadership over transactional product pages. Measurement runs through CRM and marketing automation, not ecommerce analytics.
How long does B2B SEO take to deliver pipeline?
For new programs on established sites, meaningful pipeline contribution typically emerges between months six and nine, with material revenue impact between months twelve and eighteen. New domains take longer — usually twelve to eighteen months before material organic share appears. Anyone promising faster timelines on a B2B retainer is either misrepresenting the timeline or inflating short-term metrics that don't tie to revenue.
How do you measure B2B SEO success in 2026?
We measure four outcome layers: pipeline contribution (how much qualified pipeline organic search generated), MQL and SQL attribution (which queries and pages produced qualified leads), share of voice across the buying-committee query network, and AEO/GEO citation rate (how often your brand appears in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews answers for category-relevant queries). Rankings and traffic are diagnostics, not outcomes.
How much does a B2B SEO agency cost?
B2B SEO Giants publishes pricing in US dollars. Audits are $7,500 fixed. Projects start at $15,000 and scale by scope. Retainers run $5,000, $10,000, or $20,000+ per month depending on tier. Founding cohort partners receive 20% off published rates for six months. Industry-wide, B2B SEO retainers typically run $3,000 to $15,000 per month for mid-market work, with enterprise programs running $20,000 to $50,000+ per month according to 2026 SEO pricing surveys.
Do you optimize for AEO and GEO?
Yes, both are core to every engagement. We optimize for ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews from day one of a program — not as an add-on. We track citation rate as a measurable KPI alongside pipeline metrics.
What's the difference between AEO, GEO, and traditional SEO?
Traditional SEO is optimization for ranking in Google's blue links. AEO is optimization for citation in answer engines — Google AI Overviews, featured snippets, and the People Also Ask cluster. GEO is optimization for citation by generative AI engines — ChatGPT, Perplexity, Claude, and Gemini. All three are needed in 2026; running one without the others leaves pipeline on the table.
How is your team structured?
Senior-only execution. Engagements run with senior strategists, senior auditors, senior content editors, and senior technical SEOs operating as one team. Strategy decks aren't handed from senior approvers to junior executors — the senior team owns the work from intake to delivery.
What B2B industries do you specialize in?
Nine verticals: B2B SaaS, manufacturing and industrial, healthcare and MedTech, fintech and financial services, cybersecurity, B2B technology, B2B ecommerce and wholesale, enterprise B2B, and B2B startups. Within each vertical we maintain dedicated keyword frameworks, content templates, and competitive landscapes.
What's your attribution methodology?
Multi-touch attribution integrated with your HubSpot, Salesforce, Marketo, or Pardot setup, plus GA4 and BigQuery. We report sourced pipeline (organic was the first touch) and influenced pipeline (organic was a touch in the journey). Closed-won attribution where the data allows.
Do you work with B2B startups or only enterprise?
Both. We work with pre-seed through Series B B2B startups through our B2B startup SEO program (typically Foundation Retainer at $5,000/month), and with mid-market and Fortune 1000 firms through our enterprise B2B SEO program (Growth or Enterprise Retainer tiers).
What does a typical B2B SEO retainer include?
Strategy, technical SEO, content production, link building, AEO and GEO optimization, monthly reporting, and quarterly business reviews — all under senior-only execution. Quarterly OKRs aligned to pipeline metrics. Specific deliverable count varies by tier: 4 deliverables/month at $5K, 8–10 at $10K, custom mix at $20K+.
How do you avoid keyword cannibalization in B2B sites?
Through topical map architecture. Every URL targets one distinct entity-attribute pair. Synonymous-intent variations collapse into a single canonical URL. We audit existing sites for cannibalization as part of every engagement and consolidate where pages compete.
What's the difference between a B2B SEO agency and a B2B SEO consultant?
A B2B SEO agency executes the work — strategy, technical, content, and links — typically on retainer. A B2B SEO consultant provides senior advisory and strategy without execution, typically for in-house teams that have execution capacity but need senior strategic direction. We offer both.
Can B2B SEO still drive pipeline in the AI search era?
Yes — but not the same way it did in 2022. The B2B SEO programs that drive pipeline in 2026 are the ones being cited inside Google AI Overviews and generative engines, not just ranking under them. Programs that ignore AEO and GEO are losing visibility their teams haven't fully measured yet. Programs that integrate all three layers — traditional, AEO, and GEO — are capturing pipeline that their pre-AI competitors are missing.
How do I get started with B2B SEO Giants?
Two paths. Start with a free B2B SEO audit for a baseline read on your current state. Or schedule a 20-minute scoping call to discuss whether an audit, project, or retainer fits your situation.
B2B SEO Giants Works With B2B Companies That Measure SEO in Pipeline, Not Rankings
If that's how you think about organic search — and you want senior-only execution built for the AI search era, with pricing published in dollars and no 12-month lock-ins — let's talk.
Three engagement models. Published pricing. No juniors. No lock-ins. No vanity dashboards.
B2B SEO Giants
Pipeline-attributed organic growth for B2B companies across all 50 US states. Senior-only execution. Published pricing. Built for the AI search era.
Contact us · Senior-only · No lock-ins · AEO + GEO built-in