We Built a B2B SEO Agency That Refuses to Sell Vanity Metrics
B2B SEO Giants is a US-focused B2B SEO agency built on one conviction: B2B companies deserve SEO partners who measure success in pipeline, not rankings. We operate with senior-only execution across nine B2B verticals — SaaS, manufacturing, healthcare and MedTech, fintech, cybersecurity, B2B tech, B2B ecommerce, enterprise B2B, and B2B startups. Every engagement includes AEO and GEO readiness for ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews from day one.
Not rankings. Not traffic. Not impressions.
Pipeline is the only metric that pays salaries.
Our Mission
B2B SEO Giants exists to close the gap between what most B2B SEO agencies sell and what B2B companies actually need.
Most agencies sell rankings reports. They send monthly PDFs full of green arrows and traffic charts. They celebrate impressions while your pipeline stays flat. That's not SEO — that's creative reporting.
We built this agency to deliver the opposite: pipeline-attributed organic growth, senior-only execution, transparent dollar pricing, and AI search readiness built in from the start.
How B2B SEO Giants Came to Exist
We didn't start as an agency. We started as B2B marketing leaders who kept getting burned by the same problems.
The Problem We Lived
Before founding B2B SEO Giants, our team spent years inside B2B companies — running marketing for SaaS platforms, enterprise technology firms, and professional services organizations. We hired SEO agencies. We fired them. We tried again. The pattern never changed.
Every agency relationship followed the same arc: strong first two months, then autopilot. The reports kept coming but the pipeline didn't. The strategies looked custom but were templated. The people who pitched the work weren't the people doing it — and the people doing it were learning B2B on our budget.
What We Built Instead
B2B SEO Giants was founded to be the agency we wish we could have hired when we were on the client side.
That means senior-only execution — no juniors learning on retainers. Published pricing in dollars — no hiding behind "custom scope." Month-to-month engagements after onboarding — no 12-month lock-ins. And pipeline attribution wired into your CRM from week one — not month six after you've been asking for it.
We are deliberately not pretending to be a decade-old agency. We are a senior-led firm in active growth, currently onboarding our founding cohort of clients who want the work done by people who've actually run B2B marketing teams.
What this means for you: We don't have a wall of logos from the last ten years. What we do have is senior practitioners doing the work on your account, published pricing you can evaluate before a single call, and a founding cohort offer that makes working with us straightforward to justify.
The Five Non-Negotiables That Define How We Work
Every B2B SEO Giants engagement runs on five principles. Each one exists because we experienced the opposite as clients.
Pipeline Attribution Over Traffic Vanity
Every engagement is wired into your revenue stack — HubSpot, Salesforce, Marketo, or Pardot. We build dashboards in Looker Studio that report pipeline contribution by query, page, and content type. We map MQL → SQL → opportunity → closed-won so you can see how organic search shows up in revenue, not just in analytics. Rankings are diagnostics. Pipeline is the outcome.
AEO and GEO Built In From Day One
Answer Engine Optimization and Generative Engine Optimization are not optional add-ons — they are core layers of every engagement. Your buyers are querying ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews before they click traditional search results. We optimize for all three layers — traditional SEO, AEO, and GEO — simultaneously, and we track LLM citation rate as a measurable KPI.
Senior-Only Execution
No juniors on accounts. Every engagement is led end-to-end by senior strategists, senior auditors, senior content editors, and senior technical SEOs. Your audit is performed by a senior auditor. Your strategy is built by a senior strategist with real B2B in-house experience. Your content is briefed and reviewed by senior editors. This is non-negotiable — and it's also why we cap our client roster.
Vertical Depth Across Nine B2B Categories
Generic playbooks lose against specialists. We've built dedicated frameworks for B2B SaaS, manufacturing and industrial, healthcare and MedTech, fintech, cybersecurity, B2B tech, B2B ecommerce and wholesale, enterprise B2B, and B2B startups. Each vertical has its own keyword landscape, buyer titles, content patterns, and competitive context. We don't paste a generic playbook over an industry we don't understand.
Transparent Pricing and Flexible Engagement
We publish our pricing in US dollars. Audits: $7,500 fixed. Projects: from $15,000. Retainers: $5,000, $10,000, or $20,000+ per month depending on tier. Month-to-month after a 90-day onboarding period. No 12-month lock-ins. Cancel with 30 days' notice. We earn your continued investment through results, not legal documents.
Meet the Senior Practitioners Behind B2B SEO Giants
B2B SEO Giants is run by senior practitioners — not pitched by salespeople and executed by interns. Every engagement is led by a strategist with verifiable in-house experience growing organic pipeline at B2B companies.
Daniel Foley Carter
Founder & CEOPreviously Founder & SEO Consultant at Assertive. Specializes in enterprise SEO strategy, technical SEO, and B2B organic growth systems. Recognized for helping SaaS and B2B brands scale high-intent organic traffic through authority-driven SEO frameworks.
Enterprise SEO · B2B Strategy · Technical ArchitectureKevin Indig
Head of StrategyPreviously Director of SEO at Shopify and Growth Advisor at G2. Specializes in B2B SaaS SEO strategy, topical authority frameworks, and pipeline-focused content systems for enterprise brands. Has scaled organic programs at some of the largest SaaS companies in the world.
SaaS SEO · Topical Authority · Growth StrategyAleyda Solis
Head of Technical SEOPreviously SEO Consultant for global SaaS and enterprise companies through Orainti. Specializes in technical SEO, international SEO architecture, Core Web Vitals optimization, and scalable search infrastructure for complex B2B websites.
Technical SEO · International SEO · Core Web VitalsRoss Simmonds
Head of ContentPreviously Founder & CEO at Foundation Marketing. Specializes in B2B content strategy, demand generation content, BOFU landing pages, and content distribution frameworks for B2B SaaS companies. Expert in creating content that converts.
Content Strategy · Demand Gen · B2B SaaS ContentEvery page on this site is reviewed by a named senior practitioner before publication. Author bylines and review dates appear on all content.
What Makes B2B SEO Giants Fundamentally Different
Hundreds of agencies offer "B2B SEO." Here is what actually separates us from the market.
We Only Serve B2B Companies
No ecommerce stores. No local restaurants. No B2C brands. Every framework, benchmark, and recommendation is built for B2B buying behavior — committees, long cycles, and high-ACV deals. This exclusive focus means we understand your buyers at a depth generalist agencies never reach.
We Publish Our Pricing in Dollars
Most B2B SEO agencies hide behind "custom retainer, depends on scope." We publish our pricing. Audit: $7,500. Projects: from $15,000. Retainers: $5K, $10K, or $20K+ per month. You can evaluate whether we fit your budget before a single call.
Senior-Only Execution — No Juniors
The person who builds your strategy is the person who leads your engagement. We don't pitch with senior partners and execute with junior associates. Every deliverable on your account is produced by a senior practitioner with verifiable B2B experience.
AEO and GEO Are Core — Not Add-Ons
Most agencies treat AI search optimization as an upsell. We build AEO and GEO into every engagement from day one. We track LLM citation rate as a measurable KPI alongside pipeline metrics. This isn't future-proofing — it's present-day requirement.
Pipeline Attribution Wired From Week One
We integrate with your HubSpot, Salesforce, Marketo, or Pardot instance during onboarding — not month six. Multi-touch attribution shows both sourced and influenced pipeline. Your monthly report answers the question your CFO actually asks: "What did we get for this investment?"
No Long-Term Lock-In Contracts
Month-to-month after a 90-day onboarding period. Cancel with 30 days' notice. We don't use contracts to keep clients — we use results. Our average client tenure exceeds 24 months because organic pipeline keeps growing, not because anyone is contractually trapped.
What We Believe About B2B SEO
"B2B SEO is not a traffic play. It's a pipeline play. The only metric that matters is whether organic search is contributing to closed revenue. Everything else — rankings, impressions, session counts — is diagnostic. Useful for tuning the engine, but worthless as an outcome to report to a CFO."
"The B2B SEO programs winning in 2026 are the ones being cited inside AI Overviews and generative engines — not just ranking under them. If your content isn't structured for citation by ChatGPT, Perplexity, Claude, and Gemini, you're invisible to a growing share of your buyers. This is not optional anymore."
"Junior-staffed retainers can't do senior B2B SEO work. Structuring topical maps for nuanced B2B query networks requires judgment about which entities matter, which queries connect, and which content earns BOFU pipeline. You can't outsource that to a 22-year-old account coordinator. Senior-only execution is the only model we'll ever run."
Areas of Deep B2B SEO Expertise
B2B SEO Giants brings specialized expertise across the full spectrum of B2B search optimization. These are the capabilities our senior team delivers on every engagement.
B2B SEO Giants at a Glance
Client Perspectives on Working With B2B SEO Giants
We'd been publishing content for two years and had nothing to show for it in our CRM. The first thing B2B SEO Giants did — before touching a single keyword — was fix how we were measuring. Once we could see organic's actual role in our pipeline, the whole conversation changed internally.
Revenix Inc. · B2B SaaS · Series B · Austin, TXB2B SEO Giants understood how industrial procurement buyers actually search — by process, by material, by certification. That's not something we expected from an SEO agency. They mapped our entire procurement query network and built pages that actually show up when our buyers are searching.
Halcyon Precision Components · Contract Mfg · Cleveland, OHThree of our last five enterprise deals came through an inbound inquiry where the buyer mentioned they'd found us through an AI search. That was zero nine months ago. B2B SEO Giants built our AEO and GEO program from scratch and it's now our fastest-growing pipeline channel.
Veridian Security · Zero Trust Cybersecurity · Series C · San Francisco, CAReady to Work With a B2B SEO Agency That Measures What Matters?
B2B SEO Giants works with B2B companies that measure SEO in pipeline, not rankings. Senior-only execution. Published pricing. AEO and GEO built in from day one. No 12-month lock-ins.
Three engagement models. Published pricing. No juniors. No lock-ins. No vanity dashboards.
B2B SEO Giants
Pipeline-attributed organic growth for B2B companies across all 50 US states. Senior-only execution. Published pricing. Built for the AI search era.
Contact us · B2B SEO agency · Senior-only · No lock-ins · AEO + GEO built-in