B2B SEO Pricing — Published in Dollars, Not Hidden Behind "Custom Scope"
Most B2B SEO agencies hide pricing behind "custom retainer, depends on scope." That's not transparency — it's a vendor protecting their negotiation leverage. At B2B SEO Giants, we publish our pricing in US dollars. You can evaluate whether we fit your budget before a single call. Three engagement models. No hidden fees. No 12-month lock-ins.
B2B SEO Retainer Pricing
Three tiers. Senior-only execution on every tier. Month-to-month after a 90-day onboarding period. No 12-month lock-ins.
Foundation Retainer
per month
For B2B startups and small B2B teams building their first real organic search presence.
- 4 senior-led deliverables per month
- Strategy, technical, content, and links
- Monthly pipeline-attributed reporting
- Quarterly business review
- AEO and GEO optimization included
- CRM integration (HubSpot, Salesforce, Pardot)
- Best fit: Pre-Series B B2B startups, in-house teams needing senior augmentation
Growth Retainer
per month
For mid-market B2B companies with full-funnel ambitions and established product-market fit.
- 8–10 senior-led deliverables per month
- Full-funnel content production (TOFU, MOFU, BOFU)
- Technical SEO fix deployment
- Advanced AEO and GEO optimization
- Link building and digital PR program
- Monthly reporting + quarterly business review
- Pipeline attribution with multi-touch modeling
- Best fit: Series B+ SaaS, mid-market manufacturers, growing healthcare and fintech firms
Enterprise Retainer
per month — custom scoped
For Fortune 1000 and complex enterprise B2B programs with multi-region requirements.
- Custom deliverable mix based on scope
- Dedicated senior team (strategist, technical, content, links, analytics)
- Multi-region or multi-language scope
- Deep CRM and marketing automation integration
- Executive quarterly business reviews
- Full AI visibility management across 6 platforms
- International SEO with hreflang implementation
- Best fit: Fortune 1000 enterprise, complex multi-region programs
All retainers: Month-to-month after a 90-day onboarding period. No 12-month lock-ins. Cancel with 30 days' notice once onboarding is complete. Founding cohort partners receive 20% off published rates for the first six months.
B2B SEO Audit and Project Pricing
Fixed-price engagements with defined scope, clear deliverables, and timelines agreed in writing before kickoff. No scope creep.
B2B SEO Audit
Full 7-pillar technical, content, and competitive audit with prioritized action plan using ICE scoring. Includes AEO/GEO readiness assessment.
- 200+ checkpoint technical SEO audit
- Content and search intent alignment audit
- Keyword gap and opportunity analysis
- Backlink profile and off-page authority audit
- Competitive SEO analysis (5-10 competitors)
- AI search visibility audit
- UX and conversion path audit
- Prioritized action plan with 90-day roadmap
- Two strategy consultancy sessions
- Timeline: 2-3 weeks · 50% on signing, 50% on delivery
Topical Map Build
Complete buying-committee query network mapped and architected. Every keyword mapped to a specific stakeholder, funnel stage, and content type.
- Full buying-committee query network mapping
- 6-10 stakeholder personas per map
- Keyword prioritization by pipeline value
- Content architecture and topical cluster design
- 12-month content roadmap
- Timeline: 3-5 weeks
BOFU Content Sprint
12-piece bottom-of-funnel content program. Comparison pages, alternatives pages, and solution pages built for pipeline conversion.
- 12 BOFU content assets
- SME interviews for every piece
- Senior editorial review
- AEO and GEO optimization on every page
- Internal linking architecture built out
- Timeline: 6-8 weeks
Programmatic SEO Buildout
Scaled comparison, alternatives, integration, and use-case page programs. Price scales with page count and complexity.
- Programmatic page template design
- Data source architecture
- Indexation and crawl budget management
- Internal linking structure for scaled pages
- AEO/GEO optimization across all templates
- Timeline: 8-12 weeks depending on scope
Site Migration SEO
Migrations, redesigns, domain consolidations, and rebrands without losing organic traffic. Every migration is a risk; we de-risk it.
- Pre-migration audit and benchmarking
- 301 redirect mapping
- Post-migration monitoring (90 days)
- Recovery plan if traffic drops
- Internal link architecture preservation
- Timeline: Depends on migration scope
AEO/GEO Transition Sprint
Transition your existing content program to be citation-ready across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.
- Full content catalog audit for AI citability
- Entity optimization across 50-200 pages
- Schema markup audit and deployment
- First-party data content strategy
- Citation tracking setup across 4 LLM platforms
- Timeline: 4-6 weeks
B2B SEO Pricing: How We Compare
Industry-wide, B2B SEO retainers typically run $3,000 to $15,000 per month for mid-market work, with enterprise programs running $20,000 to $50,000+ per month according to 2026 SEO pricing surveys. Here's how B2B SEO Giants compares.
| What You Get | Industry Typical | B2B SEO Giants |
|---|---|---|
| Pricing transparency | "Custom retainer, depends on scope" — hidden | Published in dollars: $5K, $10K, $20K+/month |
| Team seniority | Senior pitches, junior executes | Senior-only execution — no juniors on accounts |
| Contract lock-in | 12-month contracts with early termination penalties | Month-to-month after 90-day onboarding |
| AEO/GEO included | Upsell or not offered | Built into every engagement from day one |
| Pipeline attribution | Traffic and ranking reports | CRM-integrated multi-touch pipeline attribution |
| Audit pricing | $3,000–$10,000 (often auto-generated) | $7,500 fixed — senior-performed, not software-generated |
| Vertical specialization | Generalist playbooks | Dedicated frameworks for 9 B2B verticals |
| LLM citation tracking | Not offered | Monthly citation rate tracking across 4 LLM platforms |
What Every B2B SEO Giants Engagement Includes
Regardless of tier — Foundation, Growth, or Enterprise — every engagement includes these six non-negotiables.
Dedicated Senior Strategist
Named strategist with verifiable B2B in-house experience. Same person from kickoff through renewal. No rotating account managers.
Pipeline-Attributed Reporting
Monthly reports connecting organic activity to MQLs, SQLs, pipeline value, and revenue. Integrated with your CRM from week one.
AEO & GEO Optimization
AI search optimization built into every engagement — not an upsell. LLM citation rate tracked as a measurable KPI monthly.
Technical SEO Management
Ongoing technical health monitoring, Core Web Vitals optimization, schema markup, and internal linking architecture.
Senior Editorial Review
Every content asset reviewed by a senior B2B editor before publication. E-E-A-T compliance, accuracy, and conversion path clarity.
Quarterly Business Reviews
Strategic review sessions with your executive team. Roadmap recalibration based on attributed data. Quarterly OKR resets.
How to Calculate B2B SEO ROI
SEO ROI Formula
(Revenue from Organic − Retainer Investment) ÷ Retainer Investment × 100
Monthly retainer: $7,000
Annual investment: $84,000
Organic-sourced pipeline (12 months): $500,000
Closed-won revenue from organic: $150,000
ROI = ($150,000 − $84,000) ÷ $84,000 × 100 = 78.6% first-year ROI
That 78.6% is conservative. Content published in year one continues generating leads in years two, three, and beyond — without additional production cost.
The Compounding Nature of B2B SEO
Unlike paid search — where traffic stops the moment you stop spending — organic search compounds. A comparison page published in month three continues generating qualified leads in month eighteen. A pillar page that ranks in month six drives pipeline in month twenty-four.
B2B SEO generates an average ROI of 702% according to FirstPageSage — the highest among all B2B digital marketing channels, outperforming paid search, social media advertising, and email marketing.
Key insight: If your average contract value exceeds $50,000, a single organic-sourced deal covers months of SEO investment. Two deals cover the entire year. Everything beyond that is pure profit growth.
Pro Tip: When presenting an SEO retainer budget to your CFO, frame it as customer acquisition cost reduction. Calculate your current cost per lead from paid search, then project the cost per lead from organic after 12 months of retainer investment. The compounding nature of SEO means year-two and year-three costs per lead drop dramatically while lead volume increases.
No Surprises. No Hidden Fees. No Scope Creep.
B2B SEO Giants pricing is built on these commitments.
Frequently Asked Questions About B2B SEO Pricing
How much does a B2B SEO agency cost?
B2B SEO Giants publishes pricing in US dollars. Audits: $7,500 fixed. Projects: from $15,000. Retainers: $5,000, $10,000, or $20,000+ per month depending on tier. Industry-wide, B2B SEO retainers typically run $3,000 to $15,000 per month for mid-market work, with enterprise programs running $20,000 to $50,000+ per month according to 2026 SEO pricing surveys.
What is the minimum commitment for a B2B SEO retainer?
We recommend a minimum 6-month commitment because B2B SEO requires time to compound. However, our contracts are month-to-month after the initial 90-day onboarding period. You're never locked in for 12 months. The minimum is effectively 90 days (the onboarding period), after which you can cancel with 30 days' notice.
Do you require long-term contracts?
No. We work on month-to-month engagements after a 90-day onboarding period. Cancel with 30 days' notice. We don't use contracts to keep clients — we use results. Our average client tenure exceeds 24 months because organic pipeline keeps growing, not because anyone is contractually trapped.
Should I hire an in-house SEO team or use a retainer agency?
An agency retainer provides broader expertise at lower cost than building an in-house team for most B2B companies under $100M in revenue. A single in-house SEO manager costs $110,000 to $177,000 per year before benefits, tools, and overhead. A full in-house team costs $300,000 to $450,000 annually. A $5,000 to $12,000 monthly agency retainer provides an entire senior team for a fraction of in-house costs.
What does the audit include for $7,500?
The $7,500 B2B SEO audit covers 7 pillars: technical SEO (200+ checkpoints), content and search intent alignment, keyword gap analysis, backlink profile audit, competitive SEO analysis (5-10 competitors), AI search visibility audit, and UX/conversion path audit. Delivered in 2-3 weeks with a prioritized action plan using ICE scoring, executive summary, and two strategy consultancy sessions. 50% on signing, 50% on delivery.
Is there a discount available?
Yes. Founding cohort partners receive 20% off published rates for the first six months. In exchange, we ask for a published case study at the 90-day mark and a named testimonial when the work is delivering results. This is available to our first 10 retainer clients.
How do I calculate the ROI of B2B SEO?
Use the formula: SEO ROI = (Revenue from Organic Channel − Retainer Investment) ÷ Retainer Investment × 100. For a real-world example: with a $7,000/month retainer ($84,000 annual) generating $150,000 in closed-won revenue, the first-year ROI is 78.6%. This compounds significantly in years two and three as content continues generating leads without additional production cost.
Evaluate Our Pricing — Then Let's Talk
You've seen our pricing. You know what each tier includes. You understand our engagement models. Now let's discuss which option fits your B2B company's stage, goals, and budget.
Published pricing. Senior-only execution. No lock-ins. No vanity dashboards.
B2B SEO Giants — Transparent Pricing
Published in dollars. Senior-only execution. No hidden fees. No 12-month lock-ins.
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