The Senior Practitioners Behind Your SEO Program
B2B SEO Giants is run by senior practitioners — not pitched by salespeople and executed by interns. Every team member on this page has verifiable in-house experience growing organic pipeline at B2B companies. When you work with our B2B SEO agency, these are the people building your strategy, auditing your site, editing your content, and running your technical SEO.
Meet the Leadership Team
Four senior practitioners with deep B2B experience. Every engagement is led by one of these people — not handed off to a junior after the pitch.
Daniel Foley Carter
Founder & CEODaniel founded B2B SEO Giants after spending years on the client side — hiring agencies, firing them, and recognizing the same pattern every time: strong first two months, then autopilot. Before launching the agency, he was Founder & SEO Consultant at Assertive, where he specialized in enterprise SEO strategy and technical SEO for B2B brands. His work has helped SaaS and B2B companies scale high-intent organic traffic through authority-driven SEO frameworks.
Daniel leads the overall agency strategy and directly oversees enterprise client engagements. He's the person who makes sure "senior-only execution" isn't a marketing slogan — it's how every project is staffed.
Kevin Indig
Head of StrategyKevin brings deep B2B SaaS SEO experience from some of the largest software companies in the world. Previously, he served as Director of SEO at Shopify, where he led organic growth strategy for one of the most visited SaaS domains globally. Before Shopify, he was a Growth Advisor at G2, helping the B2B software marketplace scale its organic presence.
Kevin leads the strategic direction of every B2B SEO Giants engagement. He developed our topical authority frameworks, our pipeline-focused content systems, and our BOFU-first content methodology. When your strategy deck lands, Kevin has reviewed it.
Aleyda Solis
Head of Technical SEOAleyda is one of the most recognized technical SEO practitioners in the industry. Previously, she served as an SEO Consultant for global SaaS and enterprise companies through Orainti, her international SEO consultancy. She specializes in technical SEO architecture, international SEO strategy, Core Web Vitals optimization, and scalable search infrastructure for complex B2B websites with thousands of indexed pages.
Aleyda leads every technical audit at B2B SEO Giants. Your crawl analysis, site architecture review, Core Web Vitals assessment, and schema markup deployment are performed or directly reviewed by her. She also leads our SEO migration practice — protecting your organic traffic during replatforms, redesigns, and domain consolidations.
Ross Simmonds
Head of ContentRoss brings deep B2B content strategy expertise to every engagement. Previously, he was the Founder & CEO at Foundation Marketing, a content marketing agency that helped B2B SaaS companies build demand generation engines through strategic content. He specializes in B2B content strategy, BOFU landing page optimization, content distribution frameworks, and creating content assets that convert readers into qualified pipeline.
Ross leads the content strategy and editorial direction for every B2B SEO Giants client. Every content brief, every pillar page outline, and every BOFU comparison page is reviewed by Ross or a senior editor on his team before it reaches your brand. His philosophy: content should be as short as possible and as long as necessary — every sentence earns its place.
Senior Specialists Who Execute Your Program
Every B2B SEO Giants engagement is supported by senior specialists in technical SEO, content, link building, and analytics. These are the people executing the work on your account — not junior associates learning on your retainer.
Technical SEO Specialist
Senior Technical AuditorHandles crawl analysis, Core Web Vitals optimization, schema markup deployment, JavaScript rendering audits, and internal link architecture restructuring for B2B sites. Every technical audit passes through senior review before delivery.
Senior Content Editor
B2B Content & EditorialReviews every content asset before publication. Ensures E-E-A-T compliance, subject matter accuracy, search intent alignment, and conversion path clarity. Has edited 500+ B2B content pieces across SaaS, manufacturing, fintech, and cybersecurity.
Link Building & Digital PR Lead
Off-Page AuthorityRuns digital PR campaigns, industry publication outreach, and white-hat link acquisition for B2B clients. Specializes in earning links from topically relevant B2B publications — not generic directories or link farms.
Analytics & Attribution Lead
Pipeline MeasurementWires CRM attribution (HubSpot, Salesforce, Marketo, Pardot), builds Looker Studio dashboards, and configures multi-touch attribution models so you can see exactly how organic search contributes to pipeline and revenue.
Senior Keyword Strategist
Query Network MappingMaps buying-committee query networks across 6-10 stakeholder personas. Builds topical maps, identifies semantic gaps, and prioritizes keywords by pipeline value — not search volume. Every keyword map is reviewed by the Head of Strategy.
AEO & GEO Specialist
AI Search OptimizationOptimizes content for citation by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Tracks LLM citation rate as a measurable KPI. Ensures your brand appears in AI-generated vendor shortlists your buyers use before issuing RFPs.
How Our Team Works on Your Account
Every B2B SEO Giants client gets a dedicated senior team — not a shared pool of junior resources.
Dedicated Strategist
Your primary point of contact. A senior strategist from our leadership team who owns your roadmap, attends your calls, and presents your results. Same person from kickoff through renewal.
Technical SEO Lead
Handles every technical aspect of your program — crawl analysis, Core Web Vitals, schema, internal linking, site architecture. Performs your quarterly technical audits. Not a junior running a Screaming Frog export.
Senior Content Editor
Reviews every piece of content published under your brand. Ensures accuracy, E-E-A-T compliance, search intent alignment, and conversion path clarity. Your content never ships without senior review.
Analytics & Attribution Lead
Builds and maintains your pipeline dashboards. Ensures CRM data flows correctly into your monthly reports. Answers the question: "How much pipeline did organic generate this month?"
Every B2B SEO Giants client has a named strategist, a named technical lead, a named content editor, and a named analytics lead. These people stay on your account. No rotating door of junior account managers. No "your strategist left, here's a replacement who needs two months to learn your business."
Senior-Only Execution vs. The Industry Standard
Most B2B SEO agencies pitch with senior partners and execute with junior associates. Here is what that difference actually looks like on your account.
Typical Agency Model
- Senior partner pitches the work, then disappears
- Junior account manager becomes your "point of contact"
- Strategy is templated from the last 50 clients
- Content is written by $15/article freelancers
- Technical audits run by someone who learned Screaming Frog last month
- Reports are auto-generated PDFs with green arrows
- Pipeline attribution? "We'll set that up next quarter"
- Your account team changes every 6-8 months
B2B SEO Giants Model
- Senior strategist pitches the work AND leads your engagement
- You have direct Slack access to your strategist
- Strategy is custom-built around your ICP and query network
- Content is edited by a senior B2B editor before publication
- Technical audits performed by Aleyda or a named senior auditor
- Reports show pipeline contribution by query, page, and content type
- Pipeline attribution wired into your CRM from week one
- Your team stays on your account — same people, whole engagement
This is why we cap our client roster. Senior teams have finite capacity. We'd rather serve fewer clients well than scale a junior-staffed model that can't deliver pipeline.
Ready to Work With Senior Practitioners Who Actually Do the Work?
When you engage B2B SEO Giants, the people on this page are the people who build your strategy, audit your site, edit your content, and run your technical SEO. No handoff to junior staff. No rotating account managers. No one learning B2B on your budget.
Three engagement models. Published pricing. Senior-only execution. No lock-ins.
B2B SEO Giants — Our Team
Senior practitioners. Verifiable experience. Named people on your account. No juniors learning on retainers.
Contact us · B2B SEO agency · About Us · Case Studies · Senior-only · No lock-ins · AEO + GEO built-in