B2B SEO Audit — Strategic Diagnostic for Pipeline Growth
A $7,500 standalone audit for US B2B companies. Senior-led, pipeline-attributed, and AI-search-ready — not a checklist, not a junior scan. You receive a report, presentation, prioritized recommendations, and a clear roadmap.
Fixed-price diagnostic ($7,500) with optional retainer transition — not software, not emergency, not B2C.
Led by senior practitioners — not sold by salespeople and executed by interns. Named founder: Daniel Foley Carter, specializing in enterprise SEO strategy and technical SEO.
Named founder + senior-only policy + verified client review from Director of Business Development.
B2B SEO Audit is a one-time strategic diagnostic for US B2B companies.
It examines technical health, content quality, backlink authority, AI-search visibility across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, competitor positioning, and pipeline contribution — then delivers a senior-led report, presentation, prioritized action list, and strategic roadmap.
It is not a $695 automated scan, not a retainer, not a local SEO service, and not a guarantee of rankings or revenue. It is designed for B2B marketing leaders who need credible, board-ready evidence before committing to SEO investment.
- Not a $695 automated scan
- Not a retainer
- Not a local SEO service
- Not a guarantee of rankings or revenue
What Is Included — And What Is Not
The $7,500 audit covers six core dimensions. Each is delivered as part of the report, presentation, and prioritized action list. Specific measurement methods — especially for AI visibility — are confirmed during onboarding so you know exactly how each finding is produced.
Six Core Dimensions
$7,500Technical SEO & Crawl Health
Crawlability, index status, site architecture, canonical accuracy, redirect chains, URL parameters, sitemap / robots, mobile usability, Core Web Vitals / speed, structured data validation.
Content & Buyer-Intent Mapping
Money-page quality, keyword-to-page pairing, buyer-intent coverage (TOFU / MOFU / BOFU), internal linking, topic clusters, procurement-query network, duplicate / thin content, header / meta / formatting.
Backlink & Authority
Backlink profile quality, competitor authority comparison, brand mention / citation consistency, link-building opportunity mapping.
AI Visibility — AEO / GEO
Assessment across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — measuring brand recommendations, citations, share of voice, sentiment, and accuracy. The specific measurement framework — including synthetic prompt libraries, citation tracking, output format, and frequency — is confirmed during onboarding.
Competitor Benchmarking
Keyword gaps, content gaps, authority comparison, SERP feature ownership, and competitive share of visibility for priority clusters.
Pipeline & Commercial Frame
Addressable pipeline estimation, current-state capture, and lever attribution — connecting content and technical findings to qualified demand. Requires your CRM / lead-tracking / analytics access for full measurement; partial framework is provided with available data.
What Is Not Included
- Ongoing monthly execution (separate retainer / project agreement)
- Full website redesign / development (recommendations only, unless contracted separately)
- Paid media / PPC
- B2C / local-service / software-tool audit
- Unverified ranking / revenue guarantees
- Emergency / 24-hour delivery
Exactly What You Receive
Every deliverable is specified at onboarding. Nothing is hidden. The exact format — report layout, presentation structure, ticket / roadmap format — is confirmed so you know what to expect.
Strategic Audit Report
Technical, content, backlink, AI visibility, competitor, pipeline (if data available), strategic recommendations.
Report / PDF / digitalSenior-Led Presentation
Findings, priorities, recommendations, action plan — with board-ready option.
Live / video / recordedPrioritized Action List
High / medium / low priorities linked to pipeline impact where possible.
Document / list / ticketStrategic Roadmap
Quick wins / medium priorities / long-term authority + AI visibility building.
Document / timelineCompetitor Benchmark
Keyword / content / authority / AI visibility comparison for your vertical.
Summary / visual comparisonAI Visibility Assessment
5-engine current-state + gap + recommendations; method confirmed at onboarding.
Assessment reportPipeline Framework
Addressable pipeline / current-state / lever attribution (if CRM / analytics access available).
Framework / recommendationsBoard / Executive Summary
Problem / findings / recommendations / investment framework / evidence of senior execution.
Available if requestedWho This Is For — And Who It Is Not
Fit — Choose This Audit If
- You are a B2B company in SaaS, manufacturing, healthcare / MedTech, fintech, cybersecurity, B2B tech, B2B ecommerce, enterprise B2B, or B2B startups.
- You are in the US and can collaborate remotely.
- You have a B2B website with existing organic presence.
- You want strategic diagnosis — not a checklist scan.
- You need board-ready evidence, pipeline connection, and AI-search visibility assessment.
- You can provide site access (GSC / Analytics / crawl) and collaborate over 2–6 weeks.
- You have budget for a $7,500 diagnostic (and optionally for retainer execution if recommendations are adopted).
Misfit — Consider Alternatives If
- You need a free / automated / $695 scan only (not this service tier).
- You are B2C, local-service, pure content, or outside these 9 verticals without special qualification.
- You expect guaranteed rankings, revenue, or AI recommendations (none are offered).
- You need emergency / 24-hour delivery.
- You cannot provide site access or collaboration time.
- Your site is too small / unready for strategic recommendations.
Every use case connects to a specific audit component
So you see exactly how we turn diagnosis into action.
Organic traffic exists, but pipeline is flat
Prioritized recommendations linking content gaps to qualified demand — with board-ready evidence of lost opportunity. Component: Pipeline-attribution + content + keyword + competitor benchmark.
Previous audit was only a checklist with no execution path
Senior-led presentation with prioritized tickets, quick-win identification, and clarification — not a PDF that gathers dust. Component: Strategic synthesis + presentation + action list + roadmap.
Invisible in ChatGPT, Perplexity, Claude, or AI Overviews
AI visibility assessment with gap analysis and recommendations — method confirmed during onboarding; recommendations include content structure, citation signals, and authority building. Component: AEO-GEO audit (5 engines) + cross-surface entity consistency (if offered).
Internal team can't agree on priorities
External senior validation; clear priority order linked to pipeline; reduced internal disagreement. Component: Process + deliverables + comparison framework + board-ready format.
Need board / CEO / finance approval for SEO spend
Credible, transparent evidence — not vague marketing claims — to justify budget. Component: Proof architecture (named senior staff + verified review + pricing + verticals + process) + pipeline framework + comparison guardrails.
Before, During, and After
Every step is led by a senior strategist. We confirm scope, timeline, access, and deliverable format during onboarding — nothing is hidden.
Before Engagement
You request the audit. We confirm eligibility, clarify scope, verify site access requirements, discuss your vertical and goals, and confirm the timeline — typically 2–6 weeks.
Onboarding & Access
We confirm access, review your site, and clarify questions. If pipeline measurement is desired, we confirm what CRM / analytics / lead-tracking access is needed.
Delivery (2–6 Weeks)
Data collection → analysis → prioritization → presentation preparation. Quick-win recommendations are identified early. The presentation is led by your senior strategist.
Reporting & Clarification
You receive the report, presentation, prioritized action list, roadmap, competitor benchmark, AI visibility assessment, and — if data allows — pipeline framework. A 1–2 week clarification period is included.
Ongoing — Only If You Choose
The audit is standalone. If recommendations are adopted, execution is available through a retainer or project agreement — with a separate contract. We never require retainer commitment to complete the audit.
What Changes After the Audit
The audit improves your decision quality, strategic clarity, and internal alignment. It does not guarantee specific rankings, traffic, revenue, pipeline, or AI recommendations — because execution, competition, site state, and market dynamics affect results.
You Will Know
- Why organic is — or isn't — driving qualified pipeline.
- Which technical, content, backlink, and AI-visibility gaps matter most.
- How your site compares to competitors in visibility and authority.
- What your AI-search presence looks like across ChatGPT, Perplexity, Claude, Gemini, and AI Overviews.
You Will Receive
- A senior-led presentation with prioritized recommendations — not a generic checklist.
- A strategic roadmap with quick wins, medium priorities, and long-term goals.
- Clear evidence of provider quality — named senior staff, verified review, transparent pricing.
- Board-ready documentation — if requested — to justify budget and retainer decisions.
⚠️ Limitations — Please Read Before Engaging
This is a diagnostic service. It does not include execution, rankings guarantees, revenue guarantees, or AI-recommendation guarantees. Actual pipeline improvement requires implementation — via this provider's retainer, your in-house team, or another partner. AI visibility measurements reflect current state at audit time; AI engine landscapes shift monthly. All external statistics cited (e.g., AI visibility importance) are referenced with proper attribution to original studies — they describe market context, not guaranteed outcomes for your business.
Verified, Named, and Transparent
"They mapped our entire procurement query network."
Verified First-Party Evidence
What We Are Building — And What's Verified Now
Verified now — use with confidence: Service identity, price, verticals, service area, senior founder, named review, pricing transparency, AEO claim, pipeline-attribution framework.
In development / verification — describe clearly or confirm with us: Full senior team bio page (beyond founder) · Detailed AI-search method document (5-engine testing framework, deliverable format, frequency) · Sample report / presentation / roadmap outline · Cross-surface entity consistency matrix (if standard deliverable) · Pipeline-attribution method documentation · Verified case studies with client permission — anonymized category-level outcomes available; specific metrics only with verified client approval · Board-ready / executive summary format confirmation.
What we never invent: Case statistics, revenue figures, ranking guarantees, unfounded credentials, artificial reviews, unverified awards, or fabricated source URLs.
Not a Generic Checklist
Most B2B SEO audits answer a 2018 question: "What crawl errors and missing meta tags exist?" Our audit answers the 2026 question: "Why is our organic program not producing pipeline — and what should we fix, in what order, with senior ownership?"
Pipeline-Grade — Not Checklist
We don't produce a 200-item technical checklist and call it strategic. We map findings to pipeline impact — identifying which issues cost qualified demand and which are lower priority. Every recommendation is prioritized, not just listed.
Senior-Only — Not Junior-Led
Daniel Foley Carter and our senior team lead every engagement. You receive strategic judgment — not templated reports from analysts who haven't grown B2B pipeline themselves.
AEO/GEO — Built In, Not Bolted On
We measure visibility in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — because B2B buyers research in AI engines. The method and deliverable are confirmed during onboarding.
Transparent Pricing — No Hidden Costs
$7,500 is published. Retainer tiers are listed. Monitoring plans are visible. We explain exactly what the audit includes — and what requires a separate agreement — so you can compare without calling for a quote.
How to compare audit providers: Ask these questions of any audit partner — including us — to evaluate suitability:
Transparent, Fixed, No Surprises
Standalone strategic diagnostic · 2–6 weeks · Senior-led · All 50 US states · All 9 B2B verticals
- Technical, content, backlink, AI visibility (5 engines — method confirmed at onboarding)
- Competitor benchmark + pipeline framework (if data available)
- Strategic report, presentation, prioritized recommendations, roadmap
- Clarification period included
- Not included: Ongoing execution (separate retainer/project); full redesign/development; paid media; B2C/local; unverified guarantees.
Related Services (Separate Contracts — Only If You Choose)
Ongoing execution, reporting, strategic oversight.
Expanded execution + content + authority + AI visibility management.
Full strategic partnership — multi-area / complex / enterprise scale.
AI Visibility Monitoring
Weekly tracking of keywords + AI visibility (ChatGPT / Perplexity / Claude / Gemini / AI Overviews); 1:1 consultation at top tier. Confirm direct offering with us — pricing observed from competitive reference.
Why $7,500 — And How It Compares
| Option | Typical Price | What It Usually Includes |
|---|---|---|
| Productized / automated scans | ~$695 | Tool-based, junior-led, checklist-format, no strategic ownership, no pipeline connection, limited or no AI visibility, no board-ready deliverable. |
| Standard agency audits | $3,000–$10,000 | Vary widely; some are strategic, some are checklist; pricing often hidden until sales call; senior execution not always guaranteed. |
| Enterprise / custom audits | $9,900+ | Deeper scope, longer timeline, specialized teams — appropriate for very large / multi-region / multi-language sites. |
| Our $7,500 audit | $7,500 | Fixed price, senior-led, pipeline-focused, AEO/GEO included, board-ready, 9 verticals, US-wide, with transparent comparison criteria so you can decide confidently. |
Evidence: Pricing and service tiers observed directly from B2B SEO Giants official business listing and homepage. Monitoring / AI visibility plan pricing ($195 / $295 / $495) observed from B2B SEO Audit — please confirm with B2B SEO Giants whether these tiers are offered directly or via partner / separate arrangement.
United States — All 50 States
B2B SEO Giants operates remotely across all 50 US states. We work with B2B companies in every region — from Series A startups in Austin to enterprise firms in New York — via video, screen-share, and collaborative documents.
We do not restrict service to specific cities, boroughs, or regions. No local-doorway pages are created — you will not find a separate page for each city. If you are in Vermont, California, Illinois, Texas, or any other US state, the same service applies.
Answered Directly
Real questions from buyers evaluating a strategic B2B SEO audit.
What does the B2B SEO Audit include?
A strategic diagnostic covering technical SEO, content and buyer-intent mapping, backlink authority, AI-search visibility across 5 engines, competitor benchmarking, and pipeline-attribution framework — delivered as a report, presentation, prioritized recommendations, and strategic roadmap. The exact AI-search measurement method and deliverable format are confirmed during onboarding.
How much does it cost?
$7,500 for the standalone audit. Related retainers ($5,000 / $10,000 / $20,000 per month) and AI visibility monitoring ($195 / $295 / $495 per month) are separate contracts — not required to complete the audit.
How long does it take?
Most audits complete within 2–6 weeks from onboarding to presentation; timeline is confirmed at onboarding based on site size, access, and complexity. A clarification period is included.
Can you implement recommendations?
Yes — through a separate retainer or project agreement. The audit itself is diagnostic. Implementation is not automatic; it is an option you choose after evaluating the findings.
What do I receive?
A strategic report, senior-led presentation, prioritized action list / recommendation tickets, strategic roadmap, competitor benchmark, AI visibility assessment, and — if requested — a board-ready executive summary. Exact format is confirmed at onboarding.
How often should a B2B tech site audit?
For B2B tech companies with fast-moving products, competitors, and AI-search dynamics, a full strategic audit at least quarterly — with weekly tracking if you have a monitoring plan — is sound practice. Once the framework is in place, updates re-price gaps rather than starting from zero.
What's the difference between B2B and B2C SEO audits?
B2B audits focus on long-tail, informational, procurement-related keywords across multi-stakeholder buying journeys — with pipeline-attribution and AI-search visibility built in. B2C audits focus on high-volume transactional keywords with different conversion dynamics.
What verticals do you serve?
SaaS, manufacturing, healthcare / MedTech, fintech, cybersecurity, B2B tech, B2B ecommerce, enterprise B2B, and B2B startups — across all 50 US states.
Is my site eligible?
If you are a B2B company with a website and can provide access, likely yes. If you are very small / unready / outside the 9 verticals / need only a scan / expect guarantees / need emergency delivery — this is likely not the right service.
Is AI visibility really included — or just mentioned?
We assess visibility across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The method (prompt library, measurement of recommendation / citation / sentiment / share of voice, output format) and frequency are confirmed during onboarding — so you know exactly what the assessment covers.
Do you guarantee results?
No. The audit improves decision quality, strategic clarity, and internal alignment. Actual rankings, traffic, pipeline, and AI recommendations depend on execution, competition, site state, and time.
Isn't this too expensive for just a report?
This is not a report — it is a strategic diagnostic led by a senior practitioner, with pipeline-attribution, AI visibility assessment, competitor benchmarking, board-ready presentation, and a prioritized action plan. The $7,500 price is fixed and transparent. If you need a tool-based scan, the market offers those at lower price points; they are different services with different scope.
Could I just use Ahrefs / Screaming Frog myself?
Tools find errors. They don't connect findings to pipeline, assess AI visibility across 5 engines, provide senior strategic judgment, or create board-ready evidence. The audit's value is diagnosis + prioritization + proof — not just raw data.
Most audits end in a slide deck with no execution. How is this different?
We deliver prioritized recommendations with a roadmap — not a generic checklist. Execution is available through a retainer or project agreement if you choose; it is not forced. We include a clarification period so you can act with confidence.
How do I know you won't use junior staff?
Senior-only execution is part of our operating model. Daniel Foley Carter leads strategy. We publish our senior-only policy and verify it with a named client review (Sandra Kowalczyk, Director of Business Development) — not anonymous claims.
Is AI visibility just hype?
We measure it — across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The specific method (prompt library, measurement of recommendation / citation / sentiment / share of voice, deliverable format) is confirmed during onboarding. We also reference external research on AI-search importance — with correct attribution — to explain why it matters for B2B buyers.
What if I already have an audit?
We can provide second-opinion validation — especially for AEO visibility, pipeline-attribution, and cross-surface consistency, which standard audits often miss. Contact us to discuss scope.
How do I justify this to my board?
The deliverable includes a board-ready summary, transparent pricing (no hidden fees), comparison criteria so you can defend the selection, pipeline-attribution framework (if data allows), and verified senior credentials — giving you external evidence, not marketing language.
Request your $7,500 strategic B2B SEO Audit.
We will confirm scope, timeline, access requirements, and deliverable format — with pricing, comparison criteria, and no hidden fees — before any commitment.
Request Your Audit — $7,500
No retainer required. Senior-led diagnostic.