B2B SEO Agency in Dallas, Texas
Retained B2B SEO for Dallas–Fort Worth companies that need organic search to show up in the CRM — not just in a rankings report.
Most B2B SEO fails for one reason: traffic grows and nobody can connect it to pipeline. So we fix the measurement before we chase the rankings. We wire organic into HubSpot, Salesforce, Marketo or Pardot, then report pipeline contribution by query, by page and by content type.
Built for B2B companies from Series A to Fortune 1000 across SaaS, manufacturing, cybersecurity, fintech and logistics.
7-pillar technical, content and competitive audit with a prioritised action plan. $7,500 fixed. Defined scope, no scope creep.
What our Dallas B2B SEO service includes
Our B2B SEO service covers eight components, and every retainer includes all of them.
B2B technical SEO.
Crawl, indexation, site architecture and Core Web Vitals. You receive a prioritised technical punch list, not a 90-page export.
Buying-committee keyword research.
We map your query network to specific stakeholders and funnel stages. A purchasing manager, an engineer and a CFO do not search the same way, and a keyword list that ignores that produces traffic without pipeline.
Full-funnel content production.
TOFU, MOFU and BOFU, with senior editorial review on every piece before it ships.
Link building and digital PR.
We will show you the placements and the outreach method. If we cannot explain how a link was earned, we do not build it.
Answer engine optimisation (AEO).
Structuring your content so answer engines can extract and attribute it.
Generative engine optimisation (GEO).
Entity and schema work so ChatGPT, Perplexity, Claude and Gemini describe your company accurately rather than guessing.
Pipeline attribution and reporting.
GA4 and BigQuery feeding Looker Studio dashboards that show pipeline by query, page and content type.
Local SEO.
Available where it applies — if your company has a physical DFW presence that buyers search for.
What this service does not include
We do not sell paid media, web design, social media management or online reputation management. We do not work with B2C or consumer ecommerce brands. We do not guarantee rankings, and we will not quote you a first-page date.
If you need those things, we are the wrong agency, and we would rather tell you now than in month four.
If any of these apply, we are the wrong agency
No paid media. No web design. No social media management. No online reputation management. No B2C or consumer ecommerce. No guaranteed rankings, and no first-page date quoted.
Who this service is for
B2B SEO Giants works with business-to-business companies from Series A startups to Fortune 1000 enterprises, across nine verticals: SaaS, manufacturing, healthcare and MedTech, fintech, cybersecurity, B2B technology, B2B ecommerce, enterprise B2B and B2B startups.
The engagement works best when three conditions hold.
You sell to businesses, not consumers. Long sales cycles, multiple stakeholders, high contract values. Our content is built for buying committees, not for volume.
You have a CRM and will give us access. Without HubSpot, Salesforce, Marketo or Pardot connected, attribution is guesswork. If you cannot connect a CRM, we cannot prove our work and you should not hire us.
You are accountable for pipeline, not traffic. If your reporting conversation stops at sessions and rankings, the first thing we do is change that conversation.
The problems this service solves
Every problem on this list maps to a specific component inside the engagement — not a generic promise.
We connect organic to your CRM first and report pipeline by query, page and content type. One client told us the measurement fix changed the internal conversation before a single keyword was touched.
We map queries to stakeholder and funnel stage rather than to search volume. A B2B keyword with 40 searches a month can be worth far more than a consumer keyword with 40,000, because one conversion might represent a $200,000 annual contract.
We make your content citation-ready and track LLM citation rate as a measured KPI. Across our client portfolio that rate currently averages 33%.
Comparison pages, alternatives pages and solution pages built for pipeline conversion, each informed by subject-matter interviews.
We find the semantic gaps incumbents are not covering and build there, rather than trying to out-publish a larger competitor head-on.
Pre-migration benchmarking, 301 redirect mapping and 90 days of post-migration monitoring, with a recovery plan if traffic drops.
How the engagement works
A defined sequence — from pre-signature hypothesis to continuous optimisation.
Before anything is signed.
We ask for Google Search Console and CRM access, and we come back with a hypothesis about what is limiting your organic pipeline. You see the analysis before you see a proposal.
Weeks 1–3 — audit.
A seven-pillar technical, content and competitive assessment with an action plan prioritised by ICE scoring, including your AEO and GEO readiness.
Weeks 3–5 — strategy.
Your buying-committee query network mapped to stakeholders and funnel stages, with keyword prioritisation by pipeline value rather than volume.
Weeks 4–8 — technical foundation.
The prioritised fixes deployed against your site.
From week 6 — content.
Full-funnel production begins, with senior editorial review on every asset.
From week 8 — authority.
Link building and digital PR, with placements and outreach methods disclosed.
Monthly — reporting.
Pipeline-attributed reporting in Looker Studio.
Quarterly — business review.
A working session on what is producing pipeline and what is not.
Ongoing.
Continuous optimisation. Where a migration is involved, monitoring runs for 90 days after launch.
What you actually receive
Every retainer tier includes the same six things.
A dedicated senior strategist who owns your programme.
Pipeline-attributed reporting in Looker Studio — pipeline by query, by page, by content type.
AEO and GEO optimisation across your content catalogue.
Technical SEO management, including fix deployment.
Senior editorial review on every piece of content before publication.
Quarterly business reviews.
Halcyon Precision Components · Contract Manufacturing · Cleveland, OH
A botched domain migration wiped 60% of Halcyon's link equity and dropped organic sessions from 3,100 to 890/month. Procurement buyers could not find them in Google or AI shortlists. Migration recovery plus industrial query-network pages restored visibility and improved RFQ quality.
"They mapped our procurement query network and built pages that actually show up when our buyers are searching."
— Sandra Kowalczyk, Director of Business Development, Halcyon Precision Components
Migration recovered · RFQ quality up
Meridian Logistics · B2B Supply Chain · Atlanta, GA
Meridian had 5,100 sessions and only 4 organic leads/month from a brochure site. Programmatic service-location pages and logistics procurement query mapping turned organic into their highest-converting inbound channel.
"Organic is now our highest-converting inbound channel."
— David Chen, VP of Sales & Marketing, Meridian Logistics
Programmatic SEO · highest-converting inbound
Results from five published engagements
These are real engagements with their tier, duration and starting point attached. We distinguish influenced pipeline — where organic touched the deal — from sourced pipeline, where organic originated it. The distinction matters, and we do not blur it.
B2B SaaS, Series B, 80 employees, Austin, Texas.
Contract manufacturing, precision machining, $30M annual revenue, 31 years in business, Cleveland, Ohio.
Zero-trust cybersecurity, Series C, 200 employees, San Francisco, California.
B2B fintech, treasury and risk analytics, Series A, 45 employees, Chicago, Illinois.
Third-party logistics, $45M annual revenue, 400 employees, Atlanta, Georgia.
AI search: what we measure, not what we claim
Every tier includes answer engine and generative engine optimisation, including the $5,000 Foundation tier. Most agencies treat AI search as a premium add-on. We treat it as table stakes, because your buyers are already researching there.
We track LLM citation rate — how often your company is cited when buyers query the category in ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. Across our client portfolio that rate currently averages 33%.
Work includes a citation-readiness audit of your existing catalogue, entity optimisation across your pages, schema deployment, and a first-party data content strategy — because the material generative engines cite most reliably is the data only you have.
Pricing
We publish our prices. You should not have to book a call to find out whether we are affordable.
The most common starting point. Seven-pillar technical, content and competitive audit with an ICE-scored action plan, including AEO/GEO readiness.
B2B startups and small teams building their first serious organic presence. Four senior-led deliverables per month, CRM integration, AEO and GEO included.
Mid-market companies with product-market fit. Eight to ten deliverables per month, full-funnel content, technical deployment, advanced AEO/GEO, digital PR.
Fortune 1000 and multi-region programmes. Dedicated senior team, multi-region or multi-language scope, deep CRM and marketing automation integration.
Fixed Price Fixed-price projects, where a defined scope suits better than a retainer
How our pricing compares
Industry-wide, B2B SEO retainers typically run $3,000 to $15,000 per month for mid-market work, with enterprise programmes at $20,000 to $50,000 and up. The average US agency retainer sits near $3,209 per month, while the median most businesses actually pay is closer to $1,500–$2,000.
We are priced above both. The reason is scope: senior practitioners on your account, AEO and GEO included rather than upsold, and attribution wired into your CRM rather than reported as a traffic graph. If that scope is more than you need, the $7,500 audit is a better starting point than a retainer.
Vertical competitiveness included above.
ROI Test How to test whether it is worth it
Use this, with your own numbers:
As an illustration: a $7,000 monthly retainer is $84,000 over a year. If organic produces $500,000 in pipeline and $150,000 in closed-won revenue, first-year ROI is ($150,000 − $84,000) ÷ $84,000 = 78.6%. That is an example of the arithmetic, not a projection of your results.
How long it takes
These are ranges observed across our engagements, not commitments. Timelines depend on your starting authority, your existing content base and how competitive your vertical is.
| Milestone | Typical timing |
|---|---|
| Audit and action plan | Weeks 1–3 |
| Strategy and query mapping | Weeks 3–5 |
| Technical foundation | Weeks 4–8 |
| First measurable movement in rankings and traffic | 3–6 months |
| Measurable pipeline contribution | 6–12 months |
| BOFU Content Sprint | 6–8 weeks |
| Post-migration monitoring | 90 days |
Where we work
We serve companies across the Dallas–Fort Worth metroplex — Dallas, Fort Worth, Richardson, Plano, Irving, Las Colinas, Frisco and Arlington — working in Central Time.
We are a remote agency. We do not have a Dallas office.
Our registered office is in Florida, and every engagement is delivered over Slack, Zoom and Loom with your project management tool of choice. We are not going to imply a local presence we do not have. What the remote model actually means for you: no local overhead in your fee, a senior bench rather than whoever happens to be nearby, and reporting built in your CRM rather than in a PDF.
Dallas–Fort Worth hosts more Fortune 500 headquarters than almost any other US metro — the Dallas Regional Chamber counted 21 Fortune 500 and 44 Fortune 1000 headquarters in the region as of 2025. The buyer pool for most of our clients is national rather than metro-bound, which is one reason a remote senior team works well here.
Who should not choose us
We turn down work that will not succeed, and it is cheaper for both of us to establish that early.
Organic compounds over 6–12 months. Paid media is the right answer.
Attribution is the entire basis of how we work. Without CRM access we cannot prove anything, and you should not pay us.
We are not it. Our Foundation tier starts at $5,000 per month.
No ethical agency can promise that. Anyone who does is guessing with your budget.
We are remote. If in-person matters, hire locally.
We are B2B only.
Questions buyers actually ask
"We have been burned by an agency before."
"How are you different from the last agency?"
"You cannot guarantee rankings."
"Is $5,000 a month reasonable?"
"We are a niche industrial company. Does SEO work for us?"
"Will AI search make this pointless?"
"Are you a Dallas company?"
"How long is the contract and how do we leave?"
"Do you work with companies our size?"
"What do you need from our team?"
For more detail, see our full B2B SEO FAQ, which covers AI search, pricing and timelines in depth.
Start with the audit
A seven-pillar technical, content and competitive audit with a prioritised, ICE-scored action plan and an AEO/GEO readiness review. $7,500 fixed. Defined scope, agreed in writing before kickoff, no scope creep.
[ Book a B2B SEO Assessment ]You get the analysis whether or not you continue with us.
PRE-PUBLICATION GAP LIST
This page must not ship until items 1–3 are resolved. They are not copy problems.
Blocking — correctness and honesty
- 1. /about-us/team/ and the "Individual Awards" block on /awards/. Kevin Indig, Aleyda Solis and Ross Simmonds are presented as staff with worksFor: B2B SEO Giants schema, and their individually-earned awards (SEJ Top 50, European Search Awards, Search Engine Watch, CMI, B2B Marketing Exchange) are used as agency proof. All three are verified in other current roles — Indig at Hypergrowth Partners, Solís at Orainti, Simmonds at Foundation/Distribution.ai. Because of this, the page above makes no seniority claim at all. That is a deliberate hole where your main differentiator should be. Fix the team page and the differentiator can go back in.
- 2. Clutch, DesignRush and UpCity claims. The /awards/ page renders "View on Clutch →", "View on DesignRush →" and "View on UpCity →" with no destinations — zero external links on the page. No third-party listing was found in search. Because of this, no award appears anywhere on the page above. Supply live profile URLs and the credentials section can be added.
- 3. Case-study verifiability. The five case studies are the strongest asset on this page, and your homepage promises readers "✗ Stock-photo case studies you can't verify." Confirm all five engagements are real, confirm permission to name the clients, and ideally provide one reference per study.
] items in the copy
- Process — Client-side responsibilities
- Redacted sample monthly report
- A DFW case study, or label Austin as the nearest
- One citation screenshot — query, tool, brand, date
- Contract length, notice period, exit terms, work-product ownership
- Primary-source links for the Ahrefs $3,209 and SE Ranking figures
- Contract and exit answer
- "What do you need from our team?"
Fixes elsewhere on the site
- Remove "22 Fortune 500 headquarters" from the current page — superseded; the Chamber's 2026 guide says 21 as of 2025. The replacement wording above uses a durable framing with the linked primary source.
- Remove the BrightEdge "68% of online experiences" statistic — widely regarded as outdated.
- Remove from /location/morristown-b2b-seo/: "Visible client logos from companies you recognize" (contradicts the homepage's "✗ A roster of logo testimonials we haven't earned yet") and the unverified Google/HubSpot/Semrush/Ahrefs partner claims.
- Remove ProfessionalService local-business schema from a Florida-addressed entity, or establish a genuine Dallas presence with a real Business Profile.
- Consolidate the two competing CTAs on the current page into the single "Book a B2B SEO Assessment."
- Replace the 22 identical global-nav anchor links with contextual in-content links from /pricing/, /case-studies/, /services/* and /industries/*.
- Standardise one process model across all six location pages, and one entity noun ("Agency", not "Company" for Houston).
What was deliberately left out
- No "best", "leading", "trusted", "expert", "award-winning" or "results-driven" claims — none are currently supportable.
- No review stars. The 5.0/15 rating is self-declared schema with no third-party profile found.
- No "What is B2B SEO?" or "B2B vs B2C" sections — informational intent on a commercial page; route to supporting articles.
- No ROI calculator — the published formula is more honest and more useful.
- No Dallas suburb pages — the full keyword cluster totals 80 searches/month.